Founder • 2024—2026
DesignQA
Founded AI devtool that turns UI bugs into code fixes. Shipped MVP and secured paying customers pre-launch.
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Mahdi Farra
Design leader with 17 years scaling teams, building systems, and shipping products.
I've grown design teams from 1→6, led cross-functional orgs of 25+, and I code. My teams ship faster. Currently designing monetization at Meta (Facebook Plus & Meta AI subscriptions). Previously founded DesignQA, an AI tool that turns UI bugs into code fixes.
View Portfolio
Based in Bay Area, CA
Open to senior design and leadership roles
What I bring to senior design roles
Team scaling
Grew design teams from 1→6 designers at Ronday. Hired, mentored, and built high-performing design orgs.
Design Systems at Scale
Built design systems at 5 companies including Rakuten (100M+ users). Reduced implementation time 50%.
Technical Fluency
Designer who codes in React, Next.js, and Vue.js. Bridges design vision with engineering constraints.
Cross-Functional Leadership
Managed 25-person cross-functional org as Acting CEO. Led product, design, and engineering teams.
0→1 Product Development
Built products from scratch at DesignQA, Ronday, and earlier startups. Strong validation and iteration skills.
AI & Devtools Expertise
Deep experience with AI products (Ava, DesignQA) and tools for technical users. Understand developer workflows.
Selected work
Interactive prototype
Head of Design → Acting CEO • 2021—2023
Ronday
Scaled design team from 1→6 and led 25-person org as Acting CEO. Drove 4× engagement and 83% performance gains while securing $7M seed funding.
Mahdi
Staff Product Designer • 2018—2020
Rakuten Restaurants
Led design for restaurant console and fulfillment tools. Built design system for team of 20. Improved staff efficiency 50% and increased sales 40% per location.
157 Riverside Ave
Rebecca M
21009
4:15
in-store pickup › In 15 min
8 items
$68.00
1
Seared Tuna Tataki Salad
$12.00
2
Seaweed Salad
$4.00 each
$18.50
1
Seared Black Pepper Tuna
House Salad ($3.00)
$13.50
1
Chicken Teriyaki
$13.00
1
Udon Noodles
Diet Coke
$8.00
2
Soda
$1.50 each
$3.00
IN PROGRESS
READY FOR PICKUP
PICKED UP
Head of Design • 2024
Ava
Led cross-platform design for AI accessibility platform (iOS, Android, Mac, Windows). Increased session duration 3×.
+9
Design Lead, Web • 2020—2021
Airtime
Led web design for live video social platform. Designed reactions, chat, and real-time video features. Improved engagement 50%.
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Beyond the work
I've lived across five countries, built products in four languages, and I'm still learning. Outside work, I'm a dad, photographer, and maker — always building something, whether it's DesignQA or a new recipe in the kitchen.