Mahdi Farra
Design leader and design engineer. 17 years scaling teams, and my teams ship faster.
Portfolio
DesignQA
Built AI devtool from 0→1 through rigorous user research (50+ interviews). Secured paying customers pre-launch.
Ronday
Scaled design team 1→6 while growing 25-person cross-functional org. Achieved 4x engagement increase and 83% performance improvement. Supported the $7M seed raise with the product strategy narrative and pitch materials.
Airtime
Designed and prototyped a social video calling app that brings people together through shared experiences. Led interaction design for reactions, chat, and real-time video features.
Rakuten Restaurants
Redesigned the Takeout Console that Rakuten's restaurant partners run their counters on. Three months in 2019: reworked group orders and at-a-glance order status, cutting customer wait times 20% and issues reported by owners 60%.
Ava
Led cross-platform design (iOS, Android, Mac, Windows) for AI-powered accessibility platform serving the deaf and hard of hearing community. Increased session duration 3x.
